Uber Shuttle
We developed a multichannel marketing campaign to launch Uber Shuttle Bus in Ukraine. The campaign was aligned with global brand’s strict standards while remaining related to local Uber user’s preferences.
Client:Uber
Release:2019
Ubercool idea
When borrowed words are integrated in a language – they transform into verbs: to google, to photoshop etc. So we imagined what if Shuttle was already «accepted» so much by the public that it formed a verb «Shuttle to…»
Dynamic slogan
We created a dynamic slogan with an integrated call to action that could be integrated to every available bus route and combined with every product benefit while also enforcing it. Slogan became the starting point for creatives production – key-visuals, scripts, posts and even video.
Video production
We created 4 videos to support our awareness campaign in outdoors, social and YouTube. In this series we displayed recognisable locations of Kyiv and people that traded stuffy public transport for comfortable Uber Shuttle buses.
Out of home production
The same actors were used for our out of home creative stills. We developed visuals for numerous standard and unique formats that were placed on hundreds of surfaces all over the city. Ad spots were placed on key points where Uber Shuttle buses begin their routes and coverage was massive.
Digital campaign: SMM and direct mail
To achieve best results in digital we developed a strategy utilising SMM, influence marketing and direct mailing. The creatives we produced showcased significant results.
Summing up
We enjoyed working on such a complex multichannel campaign and achieving the goal of transforming Shuttle to a verb makes us kind of proud. Especially our creative copywriter.
